Trading Rules


  1. Basic requirements

    1. Any customer wishing to initiate or conclude transactions via the Marketplace must adhere, at all times, to generally accepted principles of fairness and good faith.

    2. Once a domain name is listed for sale it will be registrar locked. It will not be possible to transfer the domain name to another registrar until a transaction is completed, or the offer to sell a domain name has been removed from the Marketplace.

    3. It is strictly prohibited for any vendor to place bids on his own auction listings.

    4. AlpNames Limited reserves the right, in its sole discretion, to determine whether or not a customer is in breach of these rules.

  2. Transaction fees

    1. To list a domain name for sale, whether in an auction or “Buy It Now” format, is completely free for users of the Marketplace, no listing fee will be charged.

    2. The vendor of a domain name will be charged a fee of 1% of the sale price for any completed transaction, other than those where the fees are less than $0.15, which shall be free of charge.

    3. All fees payable by the vendor will be deducted from monies collected from the purchaser prior to the balance being transferred to the vendor’s account.

  3. Selling deposit – Third party registered domain names

    1. A deposit is only required to be paid by a vendor when he/she wishes to sell a domain name that is currently sponsored by a registrar other than AlpNames, or one of its resellers.

    2. In this scenario, it is mandatory for the vendor to specify a reserve or starting price that is equal to, or greater than, the cost of transferring the domain name to AlpNames, or one of its resellers.

    3. Upon listing a third party registered domain name, a deposit will be automatically deducted from the vendor’s account which is equal to 10% of the mandatory start or reserve price, subject to a maximum of $100. In the event that the vendor has insufficient funds in his/her account, the listing will not be created.

    4. Upon successful completion of the auction, the vendor must provide AlpNames with the transfer authorisation codes for all relevant domain names within 24 hours. Failure to do so will result in forfeiture of the vendor’s deposit.

    5. The transfer of the domain names will only be initiated once the winning bidder has paid the balance of the final sale price pursuant to these Trading Rules (see below). Any domain name transfer fees will be deducted from monies collected from the purchaser (together with AlpNames’ fees) prior to the balance being transferred to the vendor’s account, along with the vendor’s deposit.

  4. Bidding deposit

    1. Upon placing a bid on any auction, a deposit will be automatically deducted from the bidder’s account, as follows:

      Current Bid Price Deposit Amount
      $0.01 - $7.50 $0.75
      $7.50+ 10% of the Current Bid Price
      Maximum Deposit Payable $750.00

    2. Repeat bids (including incremental bids – see below) may require the deposit amount paid by the bidder to be increased in order to continue to participate in the bidding process. Bids will fail if a user has insufficient funds in his/her account to cover the required deposit.

    3. The maximum deposit payable by a bidder for participating in any auction is $750.00.

    4. Once a bidder is no longer the highest bidder in an auction his/her deposit will be automatically refunded to his/her account.

  5. Bids and bid increments

    1. The Marketplace uses a combined system of “Live Bids” and “Incremental Bids”.

    2. In placing a Live Bid which is higher than the current bid price (and fulfils any incremental minimum required, see below), the bidder resets the market such that his bid automatically becomes the new current bid price.

    3. In placing an Incremental Bid (or “Auto Bid”) the bidder is requesting that the system automatically place bids on his/her behalf in accordance with the specified increments set out below, up to a user specified maximum amount.

    4. The bid price of an auction is only capable of being increased in line with the following minimum bid increments:

      Current Auction Bid Price Bid Increment
      $0.00 - $9.99 $0.20
      $10.00 - $99.99 $2.00
      $100.00 - $499.99 $5.00
      $500.00 - $999.99 $10.00
      $1,000.00 - $2,499.99 $25.00
      $2,500.00 - $4,999.99 $50.00
      $5,000.00 - $9,999.99 $100.00
      $10,000.00 - $19,999.99 $200.00
      $20,000.00 - $49,999.99 $500.00
      $50,000 + $1,000.00

  6. Auction closing time

    1. Subject to the below, all auctions are for a predetermined length of time, selected by the vendor when creating the auction. Any user of the Marketplace is permitted to place a bid on an auction while it is “live”.

    2. If a new highest bid is placed within the last 5 minutes of the predetermined auction time, the auction will be automatically extended for a further period of 5 minutes. If a new highest bid is placed within an extended auction period, the auction will be automatically extended for a further period of 5 minutes, and so on. Once extended, an auction will only be concluded once the current bid price has remained static for the entire duration of an extended auction period.

    3. In the event of a technical error that leads to an auction closing earlier than anticipated, AlpNames may, in its sole discretion, reopen and/or extend the auction as it sees fit.

  7. Auction conclusion

    1. Assuming that any applicable reserve price has been met, the winning bidder is the user who has placed the highest valid bid during the predetermined auction time and any additional extended time. If a predetermined reserve price is not met during the course of the auction, the auction will conclude and the vendor will retain the domain name.

    2. After an auction has closed, the vendor will have 24 hours to confirm that he is willing to complete the transaction at the price at which the auction closed. If the vendor confirms the sale, or if no action is taken to either confirm or revoke the sale, payment is due from the purchaser within 48 hours of the auction’s close.

    3. Should the vendor elect not to conclude a transaction, he/she will be considered to be in default (see below).

    4. AlpNames reserves the right, in its sole discretion, to intervene in the case of a dispute between a vendor and a purchaser and to take whatever remedial action it deems fit.

  8. Default


    On the part of the vendor:

    Provided no bids have been placed, a vendor may cancel an auction at any time without being considered to be in default. If bids have already been placed in an auction, the auction must be allowed to run to its conclusion and the vendor may only revoke the transaction once the auction has concluded, and only upon payment of a default penalty which is equal to the deposit paid by the highest bidder. 50% of the default penalty paid by the vendor will be paid to the highest bidder by way of compensation. In order to revoke a transaction, a vendor must have sufficient funds in his/her AlpNames’ account. In the event that the seller is unable to pay the default penalty, the transaction will be progressed and, provided that the purchaser has paid, or has sufficient funds in his/her account to pay, the auction closing price, the transaction will be concluded.

    On the part of the purchaser:

    Following the conclusion of an auction, the highest bidder will be required to pay the remaining balance of the final purchase price within 48 hours. If no action is taken by the purchaser during this time and, if the purchaser has sufficient funds in his/her AlpNames’ account, the balancing payment will be automatically deducted by AlpNames. In the event that the purchaser has insufficient funds in his/her AlpNames account, the purchaser’s deposit will be forfeit and the vendor will be under no further obligation to conclude the transaction. 50% of the forfeited deposit will be paid to the vendor by way of compensation.

    “Buy It Now” domain names:

    Buy It Now transactions are required to be immediately completed. If a user has sufficient funds in his/her AlpNames account to cover the purchase price in full, the funds will be deducted and the domain name will be transferred to the purchaser. If a user does not have sufficient funds in his/her AlpNames’ account to cover the purchase price, in full, then the transaction will not be concluded and the domain name will remain available for purchase to all users of the Marketplace.

  9. Transfer

    Once a transaction has been successfully concluded, the domain name in question will be automatically transferred to the purchaser’s account. The domain name will be populated with the default WHOIS data for the purchaser’s account – this can be amended at the purchaser’s discretion.

  10. Invoice

    The Marketplace merely acts as a facilitator between the vendor and purchaser in a transaction and, even though it is able to provide confirmation of a sale, it does not create or issue invoices. Should a purchaser require an invoice, AlpNames will happily request the same from the vendor on the purchaser’s behalf, but cannot guarantee that an invoice will actually be provided.